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Data

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5

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48 new templates a day: eight weeks of the Framer Marketplace

Every template published between July 29 and September 22, 2026: when they go live, what they cost, what gets made and who makes them.

48

new templates on an average day

55%

of new templates are free

$59

median price of a paid template

filed under

Data

published

written by

Framer Labs

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Our marketplace watcher is a script in our public automations repo. Several times a day it reads the Framer Marketplace’s newest templates and saves every one it has not seen before. Between July 29 and September 22, 2026 it saw 2,689 new templates.

2,689new templatesJuly 29 to September 22, 2026
1,278creators published them
55%were free
$59median paid price

When templates go live

The marketplace took about 48 new templates a day. Tuesday is the busiest day and Sunday the quietest. Weekdays average 52 a day, weekends 38, about 27% fewer.

New templates per day, by weekday
0204060MonTueWedThuFriSatSun
Average over eight weeks, July 29 to September 22, 2026. Each weekday appears eight times. Source: Our marketplace watcher.

If you sell templates, a weekday launch lands among more new competitors, and a weekend launch among fewer. We don’t have view or sales data, so we can’t say which of the two weighs more for a buyer browsing the newest list.

What a template costs

55% of new templates are free. The paid ones cluster tightly. The median is $59, the middle half sits between $39 and $89, and $49 is the most common price. 87% of paid prices end in a 9, and eight price points cover 77% of all paid templates. Only 134 paid templates, 11%, cost $100 or more.

Paid templates at each price, the eight most common
$49176$99151$39125$79121$5997$2988$6988$12987
933 of 1,206 paid templates, 77%. List prices in US dollars when the template was first seen. Source: Our marketplace watcher.

What gets made

The feed doesn’t carry Framer’s own categories, so our script sorts templates by keywords in their titles. A third match nothing, so treat every share in this section as rough. Of the templates we can sort, 36% are portfolios and creative sites and 23% are SaaS and tech sites.

Free and paid templates by category
Portfolio639SaaS402Health163Agency159Real estate100Landing page88Food73E-commerce67
Categories come from keywords in template titles, not from Framer. 915 templates match no keyword and are left out. Source: Our marketplace watcher.

Landing pages are given away most often: 74% of them are free. The split flips when you look at what paid templates cost. Among paid templates, 38% of e-commerce and 36% of SaaS templates cost $99 or more, against 10% for restaurants and 11% for health and fitness. Templates for businesses that sell online carry the highest prices. Our data has list prices only, so we can’t tell whether they also sell.

Share of paid templates priced $99 or more
E-commerce38.2%SaaS35.6%Agency32.9%Portfolio21.8%Real estate20.4%Landing page17.4%Health11.4%Food10.3%
Paid templates only. Small categories: e-commerce has 34 paid templates, food 29. Source: Our marketplace watcher.

Who makes them

1,278 creators published the 2,689 templates. Most of them published once: 790 creators, 62%, had exactly one template in eight weeks. At the other end, 26 creators published ten or more each. The busiest ones follow two opposite strategies. Some publish only paid templates, others almost only free ones.

Creators by number of templates published in eight weeks
02004006008001234 to 56 to 910+
1,278 creators. The 26 who published ten or more account for 460 templates, 17% of the total. Source: Our marketplace watcher.

How we counted

We run a script that watches the Framer Marketplace several times a day and saves every new template to a database, with its publish date, list price and creator. Every number in this article comes from that database. One template is listed at $2,000, which is why we quote the median price and not the mean.

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